From the Fooducate piece, a list of several of these moves:
- Discrediting researchers from Yale and UCLA who linked soft drink consumption with obesity.
- Funding of research that showed no relationship between soft drink consumption and obesity. The researchers are or have been on the payroll of the beverage industry at one time.
- Contribution to Hispanic organizations. Reasoning: the soda tax will hit the poor the most. Hispanic groups are now against the tax, despite diabetes hitting Latino youths especially hard.
- A $10 million Ad campaign aired on prime time and playing on chords of hard working moms not needing to pay extra in these tough times.
- Enlisting the aid of other industries in order to thwart the tax: “The industries in our coalition realized that this is a slippery slope, that once government reaches into the grocery cart, your business could be next,” said Kevin Keane, senior vice president, public affairs, for the American Beverage Assn.
- A big bribe (north of $600,000) to the American Academy of Family Physicians, to be used to underwrite “educational materials to help consumers make informed decisions.”